The wrench factor
LinkedIn Live Brand Identity
The Wrench Factor is a bi-weekly LinkedIn Live series by MaintainX, featuring 20 minutes of expert discussions on key industry topics.
With a mix of internal and external guests, the series engages the enterprise market by sharing actionable insights, real-world examples, and strategies for success in manufacturing, maintenance, and operations.
To support this mission, the brand identity was crafted to feel bold, industrial, and authoritative, ensuring it could stand out on digital platforms while staying consistent with the MaintainX brand.
Logo Design
Brand System
Photography & Color
Applications
Video
The wrench factor
LinkedIn Live Brand Identity
The Wrench Factor is a bi-weekly LinkedIn Live series by MaintainX, featuring 20 minutes of expert discussions on key industry topics.
With a mix of internal and external guests, the series engages the enterprise market by sharing actionable insights, real-world examples, and strategies for success in manufacturing, maintenance, and operations.
To support this mission, the brand identity was crafted to feel bold, industrial, and authoritative, ensuring it could stand out on digital platforms while staying consistent with the MaintainX brand.
Logo Design
Brand System
Photography & Color
Applications
Video
The wrench factor
LinkedIn Live
Brand Identity
The Wrench Factor is a bi-weekly LinkedIn Live series by MaintainX, featuring 20 minutes of expert discussions on key industry topics.
With a mix of internal and external guests, the series engages the enterprise market by sharing actionable insights, real-world examples, and strategies for success in manufacturing, maintenance, and operations.
To support this mission, the brand identity was crafted to feel bold, industrial, and authoritative, ensuring it could stand out on digital platforms while staying consistent with the MaintainX brand.
Logo Design
Brand System
Photography & Color
Applications
Video
CREATING THE FOUNDATION FOR FUTURE GROWTH
Outcomes
The Wrench Factor evolved from a recurring LinkedIn Live series into a more recognizable thought leadership platform for MaintainX. By developing a clear visual direction and repeatable content system, the series gained a stronger identity that could support expert conversations, industry insights, guest features, and promotional content in a more consistent way.
The system helped MaintainX show up more confidently in conversations around manufacturing, maintenance, and operations, creating a branded content experience that felt credible, engaging, and easy to recognize. It also gave the team a more efficient framework for producing recurring assets, making each episode easier to promote while keeping the series visually consistent and recognizable.
BRAND LEAD & CREATIVE DIRECTION
Flor Keip
EVENTS & SOCIAL DESIGN
Sofia Salazar
Eugenia Canepa
Sofia Benitez
Florencia Celsi
MOTION DESIGN
Francisco Giordano
Tobias Neustadt
Federico Merkel
The Wrench Factor evolved from a recurring LinkedIn Live series into a more recognizable thought leadership platform for MaintainX. By developing a clear visual direction and repeatable content system, the series gained a stronger identity that could support expert conversations, industry insights, guest features, and promotional content in a more consistent way.
The system helped MaintainX show up more confidently in conversations around manufacturing, maintenance, and operations, creating a branded content experience that felt credible, engaging, and easy to recognize. It also gave the team a more efficient framework for producing recurring assets, making each episode easier to promote while keeping the series visually consistent and recognizable.
BRAND LEAD & CREATIVE DIRECTION
Flor Keip
MOTION DESIGN
Tobias Neustadt
