Wrench Works

Wrench Works 2025 is a proposed brand identity for MaintainX’s first flagship event. The concept centers on the people, tools, and systems that keep modern industrial operations running.
 MaintainX is a B2B SaaS platform built for factories, plants, and frontline teams. This event was envisioned as a space to celebrate those who power the day-to-day, from maintenance professionals to engineers and systems thinkers.
 I developed this branding proposal to capture that spirit. The identity features a modular visual language inspired by real-world workflows, a scalable logo system, and a bold, functional design aligned with the MaintainX brand.

Deliverables:

Deliverables

Deliverables

Deliverables

Deliverables

Deliverables

Deliverables

Year

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2025

Client

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MaintainX

Layouts powered by the X

The X is a simple geometric form that integrates naturally with grids, blocks, and core shapes to structure layouts and hierarchy.

Scalable patterns

The X system expands into repeatable patterns that scale across surfaces while maintaining consistency and visual rhythm.

Direction through shape

By repeating and rotating the system shapes, the X becomes a dynamic pattern language that signals movement and momentum.